{"id":3110,"date":"2023-08-28T18:17:28","date_gmt":"2023-08-28T16:17:28","guid":{"rendered":"https:\/\/sollabsevilla.com\/?p=3110"},"modified":"2023-08-28T20:34:35","modified_gmt":"2023-08-28T18:34:35","slug":"kodak","status":"publish","type":"post","link":"https:\/\/sollabsevilla.com\/index.php\/2023\/08\/28\/kodak\/","title":{"rendered":"Kodak"},"content":{"rendered":"\n
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Evoluci\u00f3n logotipo Kodak<\/h2>\n\n\n\n
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\u00bfSab\u00edas que Kodak no significa nada?<\/strong>  <\/p>\n\n\n\n

George Eastman quer\u00eda que el nombre de su marca comenzara y terminara con \u201cK\u201d, el resultado, una combinaci\u00f3n aleatoria y perfecta de letras, aunque algunas fuentes dicen que \u201cKodak\u201d es la onomatopeya de la c\u00e1mara al obturar.<\/p>\n\n\n\n

El nombre completo de Kodak es Eastman Kodak Company, una compa\u00f1\u00eda estadounidense especializada en productos de imagen que sol\u00eda ser la monopolista de la fotograf\u00eda en el siglo anterior.
La palabra \u00abKodak\u00bb, que form\u00f3 la base del logotipo moderno, se registr\u00f3 como marca comercial en 1888. Desde principios del siglo XX, la inscripci\u00f3n en el emblema se reprodujo de diferentes maneras, pero el estilo general no cambi\u00f3.<\/p>\n\n\n\n

Damos un paseo por la evoluci\u00f3n del logotipo de Kodak \ud83d\udc47<\/p>\n\n\n\n

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1889 \u2013 1907<\/strong><\/p>\n\n\n\n

El logotipo inicial fue creado para The Eastman Dry Plate Company en 1889 y presentaba una insignia de estilo de dise\u00f1o art\u00edstico elegante con un marco negro adornado de un fondo en tono melocot\u00f3n y un cuadrado negro llamativo con letras blancas, en el medio. El emblema adicional presentaba un rombo beige claro con la estilizada \u00abK\u00bb negra en \u00e9l.<\/p>\n<\/div>\n\n\n\n

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1907 \u2013 1935<\/strong><\/p>\n\n\n\n

La empresa pas\u00f3 a llamarse Eastman Kodak Company en 1907 y el logotipo se cambi\u00f3 ese mismo a\u00f1o. La nueva insignia presentaba un estricto monograma sans-serif, donde las tres letras se ejecutaban en l\u00edneas rectas con cortes geom\u00e9tricos. El monograma negro estaba encerrado en un marco circular negro, que suavizaba los bordes de los s\u00edmbolos y completaba la imagen.<\/p>\n<\/div>\n\n\n\n

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1935 \u2013 1960<\/strong><\/strong><\/p>\n\n\n\n

El nombre Kodak se hizo oficial en 1935, seguido del redise\u00f1o de la identidad visual. El nuevo emblema permaneci\u00f3 con la marca durante muchos a\u00f1os y se convirti\u00f3 en la base de la insignia actual que todo el mundo conoce. El emblema de Kodak de la d\u00e9cada de 1940 estaba compuesto por un rect\u00e1ngulo amarillo orientado horizontalmente en un marco negro delgado con un logotipo rojo en negrita en una caja de t\u00edtulo en el centro. La inscripci\u00f3n se ejecut\u00f3 en un tipo de letra audaz y elegante con l\u00edneas suaves y serifas cuadradas masivas.<\/p>\n<\/div>\n\n\n\n

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1960 \u2013 1971<\/strong><\/strong><\/strong><\/p>\n\n\n\n

La forma principal del logotipo se cambi\u00f3 de rect\u00e1ngulo a tri\u00e1ngulo en 1969, con la adici\u00f3n de un peque\u00f1o elemento gris, agregado a la parte superior de la insignia. El logotipo de rizo superior se complement\u00f3 con un rojo intenso que dej\u00f3 el anillo colocado sobre un fondo amarillo y se ejecut\u00f3 con el mismo estilo que en la versi\u00f3n anterior del logotipo.<\/p>\n<\/div>\n\n\n\n

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1971 \u2013 1987<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

En 1971 se cre\u00f3 el antecesor del actual logotipo de Kodak. El nuevo emblema presentaba un cuadrado amarillo s\u00f3lido con una \u00abK\u00bb roja agrandada estilizada como una c\u00e1mara colocada de perfil y una inscripci\u00f3n amarilla \u00abKodak\u00bb en su parte derecha.<\/p>\n<\/div>\n\n\n\n

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1984 \u2013 2006<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

En 1984, la empresa se vuelve minimalista y convierte la simple marca denominativa roja en su logotipo oficial. Realizado en un tipo de letra sans-serif fuerte y ordenado, el logotipo ten\u00eda su letra A \u201dmodernizada, lo que hac\u00eda que toda la placa de identificaci\u00f3n fuera \u00fanica y reconocible. El rojo sigui\u00f3 siendo el color principal de la paleta de la marca, aunque el amarillo fue reemplazado por el blanco, que tambi\u00e9n cre\u00f3 un contraste posterior con la inscripci\u00f3n.<\/p>\n<\/div>\n\n\n\n

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1987 \u2013 2006<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

En 1987, la marca vuelve a la versi\u00f3n del logotipo de 1971, pero cambia el tipo de letra amarillo por el nuevo, introducido en 1987. Estos dos logotipos fueron utilizados por Kodak durante casi veinte a\u00f1os.<\/p>\n<\/div>\n\n\n\n

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2006- hoy<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

El logotipo minimalista se volvi\u00f3 a dibujar en 2006, cambiando el tipo de letra a uno m\u00e1s suave y progresivo. Ahora s\u00f3lo dos \u00abK\u00bb ten\u00edan sus barras verticales rectas y angulares, todas las dem\u00e1s letras presentaban partes inferiores redondeadas y lisas. El nuevo tipo de letra fue creado por la agencia Identity Design.<\/p>\n<\/div>\n\n\n\n

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2006- hoy<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

En 2016 la marca vuelve a utilizar su logo de \u201cc\u00e1mara\u201d, cambiando el estilo y la ubicaci\u00f3n de la marca denominativa. Ahora las letras amarillas se colocan verticalmente a lo largo de la parte derecha de la imagen roja. Est\u00e1 escrito en may\u00fasculas con un tipo de letra sans-serif simple pero seguro y tiene un aspecto profesional y serio.<\/p>\n<\/div>\n\n\n\n

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Si quieres conocer la evoluci\u00f3n del logotipo de Fujifilm, pincha aqu\u00ed!<\/a><\/p>\n\n\n\n

Fuente: https:\/\/1000marcas.net\/kodak-logo<\/p>\n\n\n\n


<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Evoluci\u00f3n logotipo Kodak \u00bfSab\u00edas que Kodak no significa nada?  George Eastman quer\u00eda que el nombre de su marca comenzara y […]<\/p>\n","protected":false},"author":1,"featured_media":3163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[31,14,15],"class_list":["post-3110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-y-otros-datos-interesantes","tag-filmphotography","tag-kodak","tag-review"],"yoast_head":"\nKodak | Evoluci\u00f3n del logotipo de Kodak | Datos de inter\u00e9s<\/title>\n<meta name=\"description\" content=\"Damos un paseo por la evoluci\u00f3n del logotipo de Kodak. 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